Your best clients won’t come from Google. Josh Baron and marketing strategist Danny Decker are here to prove it. In this episode, they unpack why small law firms should focus less on ad spend and more on relationships, referrals, and repeat clients. You’ll learn how to stay top of mind with your net…
The Business of Law with Joshua Baron
by Joshua Baron
The Business of Law helps lawyers build thriving practices. Joshua Baron interviews lawyers and industry experts to learn how to market and run a successful law practice. Topics include: how to build referral relationships, how co-counsel relationships can help you take big cases, and how to enjoy practicing law.
Latest Episodes
Josh Baron and Mark Butler explore the ethical dilemmas lawyers face when business pressures collide with professional duty. Josh argues that financial stability is essential for lawyers to consistently make client-centered decisions, emphasizing how flat fees, trust accounts, and referral networks …
This episode is a LIVE recording from a BYU Law School class, where defense attorney Josh Baron talks about what it means to represent people who’ve been accused of wrongdoing, and why he sees Jesus as the ultimate criminal defense lawyer. The conversation dives into how faith, scripture, and the ju…
Join Brian Glass and Josh Baron as they delve into the art of relationship management and its transformative impact on referral-based law practices. They explore strategies like targeted outreach to referral partners and the 'Dream 100' approach to network building, emphasizing authenticity and trus…
In this episode, Josh Baron speaks with Natey Ndlovu, a lawyer in the midst of transitioning from firm life to starting her own criminal defense practice. As Natey navigates her final days at her current firm, she shares the overwhelming challenges of managing deadlines, client notifications, and th…
This conversation with California-based R.J. Dreiling was so much fun! We discuss potential client consultations, energy and time management, and criminal defense as an art, not a science.
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"Sock Hop" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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Check out some clips from a recent conversation I had with Isaac Ortega, the founder of Ortega Law Group, and some thoughts I had after our conversation. We discussed his beautiful referral relationship process, as well as how to prioritize your well-being.
Music Credit:
"Sock Hop" Kevin MacLeod (i…
In this episode, Joshua takes you on a journey through the landscape of legal niches, aiming to help criminal lawyers discover the perfect size for their defense practice.
Ever wondered if you're being specific enough in your niche? Joshua shares anecdotes from his own legal adventures and conversat…
In this episode, Josh reviews the complicated nature of paying referral fees and the ways they can transform a sincere relationship into a transaction. Instead, focus your efforts on delivering an excellent experience to the referred client and honoring the trust of the referral partner.
In this episode, Josh discusses the difficulty of measuring a lawyer's "quality" and the value of focusing more on the immediate concerns of the client and less on the outcome of the case. In many instances, the outcome will have little bearing on the client's overall feeling toward you as a law pra…
In this brief episode, Josh shares a powerful rule that can make or break a referral relationship: one strike, and you're out. This refers to the importance of responding quickly to and taking good care of referred clients because one bad move can cost you future business with a referral partner.
In this episode, Joshua discusses the importance of delivering a top-notch customer experience by seeking for opportunities to go the extra mile. For more information on this topic, check out Chip and Dan Heath's "The Power of Moments: Why Certain Experiences Have Extraordinary Impact".
In this episode, Josh talks about what it takes to master the art of building referral relationships. Often, this can mean knowing when to ask for help, when to hire someone else who knows, and when to make a referral yourself. The key is to know where you shine and acknowledge where you can grow.
In this episode, Joshua references "The 4 Disciplines of Execution" by Chris McChesney, Jim Huling, and Sean Covey, specifically the importance of distinguishing between lead and lag indicators and focusing on what you can control when it comes to building referral relationships that last.
"Price is a multiplier and it might be the most powerful multiplier. When you quote a price, you're telling the client how important the case is to you and how important it should be to them. When you raise your prices, it transforms the kind of service you can provide. Raising your prices has a rip…
In this episode, Josh discusses finding the right networking style for you and shares a simple formula that can help you decide how many referral sources you actually need.
But how many referral sources do you actually need?
Here's the formula: Number of Referral Sources x Cases Per Source x Avera…
In this episode, Joshua shares a story about his grandfather's knack for networking and the importance of playing to your strengths when it comes to building referral relationships and growing your practice.
In this brief episode, Joshua discusses the importance of diversifying your referral sources and cautions against solely depending on any one referral party. If any one source makes up 20% or more of your revenue, they're not your partner. They're your boss. Now, that may be a reliable source and a …
In this episode, Joshua discusses the third category of referrals, which may be the farthest from actual money, but which can be integral to building long-lasting referral relationships. Let's be honest, it can be very awkward to ask for referrals. But, what if we instead asked our lawyer friends if…
In this episode, Joshua discusses the power of building referral relationships with other attorneys. Your friend, the divorce lawyer, may know of a former client who is now in need of criminal defense expertise. Or, a fellow criminal lawyer may know of a co-defendant that needs representation. These…