Jan 12, 2026 · 30 min
In the first Voice of Experience of 2026, Max and Elke explore the state of play in lexperiential marketing. They discuss the concept of experience as the new currency, the shift from identity-based marketing to experience-driven narratives, and the implications of AI on human connection. The dialogue emphasizes the importance of meaningful transformation over mere dopamine spikes in marketing strategies, advocating for brands to focus on growth and genuine human experiences.