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Ep 457 - The Audio Mistake Most Studios Don't Know They're Making with François Fripiat

Jun 9, 2026 · 56 min

About this episode

Most teams treat audio exclusively as polish, leaving it until right before launch. The problem is, sound influences player decisions, pacing, and emotional impact well before a single level is finished. Today, we explore why isolating audio creates friction and missed opportunities, and how treating sound as a core layer from the start leads to a stronger, more cohesive player experience. Episode Shownotes Link: https://rengenmarketing.com/457