← VEL Institute Podcast - Inspiring stories from Veterans, Entrepreneurs and Leaders.
Mar 18, 2019 · 1h 39m
Josh Cherry, CEO of Delta Life Fitness franchising, served as a U.S. Marine for 13 years, and is a Texas A&M graduate. Josh earned 9 air medals, a Navy achievement medal with valor, and a combat aircrew designation. He was selected for the enlisted to commissioning education program where he completed flight school with a perfect score and 1st in his class. He then served as a Captain leading Marines for an additional six years. Josh has dedicated his adult life to innovation in the fitness industry. He and his team have successfully launched 30+ Delta Life Fitness gyms across the United States. Podcast Segments [2:30] – What is Josh Cherry like? [5:21] – Passions that fuel Josh. [7:56] – Delta Life Fitness 45 second pitch. [8:48] – Josh’s passion for Delta Life Fitness. [12:13] – How important is it to have your ideal customer figured out? [15:15] – Favorite show and game system as a kid. [16:38] – Favorite memory as a kid. [17:57] – Vidor, Texas. [19:12] – Joining the Marine Corps. [21:45] – Being a Helicopter Door Gunner. [23:33] – Biggest obstacles during boot camp. [25:20] – The culture of the Marine Corps. [29:43] – Pivotal moment in the Marine Corps and in War times. [34:08] – Fire power of the guns. [35:00] – Pivotal moment in the Marine Corps and in War times. (cont.) [46:04] – Greatest lessons learned in the Military. [51:20] – Nine Air Medals. [54:10] – Pursuing the entrepreneurial dream. [59:20] – The progression of Delta Life Fitness. [1:08:20] – What to say to new entrepreneurs who say they are too busy. [1:10:10] – Can you be successful alone? [1:13:35] – How important is it to have a tribe? [1:17:14] – How does Delta Life Fitness not become a Curves Fitness? [1:21:06] – Becoming a public speaker early on. [1:24:27] – Josh’s mindset and always growing. [1:26:22] – Visualizing success. [1:31:25] – Having gratitude. Selected links from show Josh Cherry’s Keynote Delta Life Fitness Website Delta Life Fitness Facebook Leaders: Myth and Reality – Book Psycho-Cybernetics – Book How to Win Friends and Influence People – Book Leadership and Self-Deception: Getting Out of the Box – Book The Go-Giver – Book The E-Myth Revisited – Book